How To Motivate a Group To take Action

& Lead
Part Five: How to Motivate a Group to Take Action
© 2013 P. Duncan-Thrasher
Amazingly YOU!
The act of moving people to action is a thrilling,
challenging, never ending process for anyone who
is a leader; whether professionally, personally or
Prep Work
The difficult task of researching your audience will repay you a thousandfold
in terms of audience satisfaction and repeat business. By discovering
their needs you focus on who and what is most important to them ~ your
o Assess the top needs of your group.
o Choose topics you can passionately believe in.
o Determine your goals.
o Ask about problems facing the group.
o Speak with a variety of people.
o Tune into the needs of your group.
They need to know “benefits for them”.
o Acknowledge the differences within the group.
Let your audience know that you are aware of the different ages, levels of
experience and cultural background represented. Include content that suits as
many members as possible.
o Affirm the “similarities” between members of the group.
Phrases that begin with “We are all_______” links the spirit of the group.
o Use language that suits each particular group.
Technical language that is appropriate in some settings may be a turn-off for
others. Select language that will be understood and appreciated by the
majority of your audience. Just because you know three and four syllable
words does not give you license to throw them around for impressive value or
because you like the sound of them.
o Discover “what’s in it for them” about the topic your client has
o Research what has worked in the past.
o Recognize your challenges.
& Lead
Part Five: How to Motivate a Group to Take Action
© 2013 P. Duncan-Thrasher
Amazingly YOU!
o Check your location well ahead of time.
Determine how you will get there. Pay a little extra to take a cab, where
necessary, to ensure you’re on time. Walk through to the meeting room in
your hotel the day before, if possible, to familiarize yourself with the setting.
o Practise on the stage you will be using.
Identify and avoid any secret squeaks or quirks. If it is a large venue make
sure that you invest time in learning how the lights and necessary sound
equipment work.
o Plan your entrance.
How you enter a room or mount a stage creates an invaluable “first
impression” for your audience. Plan an appropriate entrance to capture the
kind of attention you need for this presentation. Many speakers enter from the
back of the room running or briskly walking to demonstrate energy ~ this is
where sensible shoes pay dividends. Stylish stilettos may cause mayhem.
If you must wear high heels practise entering with zest and grace. Some
speakers stride confidently across the stage. (Re-read #14 about creaky
stages.) Others walk quietly the few steps from behind the wings. Different
audiences require different approaches.
o Choose music (if appropriate) to your theme and group.
Check copyright rules before using any music other than your own
o Summarize your main message to capture attention and set a focus.
o Expand your use of audio and visual complementary tools.
o Appeal to all senses.
o Communicate through vivid imagery.
o Use personal stories that are appropriate for your audience.
& Lead
Part Five: How to Motivate a Group to Take Action
© 2013 P. Duncan-Thrasher
Amazingly YOU!
General Details to Consider for All Audiences &
o Decide whether or not to enhance your presentation with a
Powerpoint slideshow.
o Choose the optimum location for your event.
o Keep in mind the needs of your group.
o Enlist the help of an objective evaluator.
o Prepare to change length or content, if necessary.
o Test your presentation with a group to receive feedback.
o Videotape your presentation.
o Evaluate your presentation objectively.
o Ask for professional advice from experts.
o Invest in audio-visual equipment that works for you.
o Keep yourself in optimum physical condition.
o Practise deep breathing to facilitate energetic voice projection.
o Visualize an audience that responds positively to your motivation.
o Plan out your wardrobe (ie: colours and style) appropriate for the
group and/or occasion.
o Distinguish between “inner” and “outer” energy.
o Energize yourself so you can energize your audience.
o Remain authentically you.
Building confidence as a speaker means visualizing an inner core of bright
shining energy that is the “real you” radiating out with your own unique flair
toward your audience members. Being “yourself with flair” means knowing
what will suit both your audience and you visually and verbally.
Don’t try to emulate others ~ simply be yourself with gusto!
Connecting with your audience is so much fun that it will become your
“password” to joy and success. Use people’s names, smile, note their
responses, play with them a little. Everyone will remember how you
engaged meaningfully because you cared about their needs.
o Keep connected.
o Remember your reason for being there. This is about them

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